There is an Israeli fashion designer to watch.
You may never have heard of Michal Negrin, but she is slowly conquering the world with her "Israeli Victorian romance" fashion.
Negrin has developed her personal passion for kitsch into glittering and colorful pieces of jewelry that are popular with women all over the world.
Negrin's successful designs include jewelry, clothes, curtains and upholstery, as well as lamps and cushions –all in her trademark frilly style.
Negrin career is quite impressive.
She and her husband left Kibbutz Na'an 15 years ago and moved to Tel Aviv.
She opened a small stall in the Nahalat Binyamin pedestrian mall where she sold her own jewelry creations.
These pieces embroidered with lace and small colorful glass stones were a hit and Negrin was smart enough to develop her own style that also became her trademark: shameless kitsch adorned with floral designs, images of angels and drawings of elaborately made-up ladies.
It radiates Victorian boudoir romance.
Michal Negrin is currently running a small business empire of 39 stores from Japan and Hong Kong to France and the United States.
Production is done in her Israeli factory in Bat Yom, where 150 immigrants from the CIS are employed.
Her fashion line includes jewelry, clothing, mezuzahs and bathroom upholstery as well as closet doorknobs.
She also produces special jewelry items for El Al, that can be purchase on board.
Kitsch doesn’t come cheaply – a simple pendant will easily cost you $50.
Negrin’s designs are in high demand, riding the current fashion wave for elaborate necklaces, chandelier earrings and baroque jewelry.
Her high-profile customers include Britney Spears, Demi Moore, Nicole Kidman, Britney Spears, Alicia Keys, Kim Bassinger, Uma Thurman, Dustin Hoffman, Joni Mitchell, Celine Dion and Jane Seymour.
Negrin jewelry has also featured in Britney's music videos and in the latest movie of Catherine Zeta-Jones.
Fashions come and go, but although her designs are definitely not my taste, I sincerely wish that the Michal Negrin Designs Ltd. keeps on prospering and expending.